Worldpay is partnering with Trulioo to bring trust, consent, and accountability to agentic AI commerce, where AI agents shop on behalf of consumers.
The collaboration uses the Know Your Agent (KYA) framework, which is powered by the Digital Agent Passport, to verify agent identities, ensure code integrity, confirm user consent, and monitor agent behavior.
The goal of the partnership is to enable secure, transparent AI-powered transactions with smarter controls for verified agents, real-time fraud detection, and enhanced consumer and merchant confidence.
Payment technology company Worldpay announced this week that it is preparing for a future of agentic AI commerce by partnering with digital identity platform Trulioo. Worldpay selected Trulioo to bring trust, consent, and accountability to AI-powered digital payments.
Because agentic AI commerce involves AI agents that shop on behalf of consumers, it is important to verify agent identities and obtain consent from the human on the other side of the agent. Knowing exactly who is in charge of each aspect of the transaction is key to not only maintaining trust and preventing fraud, but also in staying compliant with regulatory requirements.
“Innovation in payments must always be grounded in integrity and trust,” said Worldpay Chief Product Officer Cindy Turner. “By partnering with Trulioo, we’re delivering the trust infrastructure our ecosystem needs and empowering businesses and consumers to embrace AI-powered commerce with confidence, knowing that safety and transparency are at the heart of every transaction.”
Under today’s partnership, Worldpay and Trulioo will deliver tools that follow the Know Your Agent (KYA) framework to ensure that merchants, payment providers, and consumers can trust agent-based transactions. KYA is powered by Digital Agent Passport, a secure digital ID and trust certificate for AI agents. The certificate confirms who made the agent, ensures their code hasn’t been tampered with, checks that they have user consent, and monitors their behavior continually so merchants can process agent-initiated transactions confidently.
“Agentic commerce has significant potential, but it can only scale with trust built in from the start,” said Trulioo CEO Vicky Bindra. “With Worldpay, we’re laying the foundation for a more secure and accountable digital ecosystem – one where AI agents can operate transparently, and consumers stay in control.”
Adding the new KYA framework will help merchants and platforms create new experiences at the point of sale, including smoother checkout flows and real-time fraud detection, while maintaining security. Additionally, instead of blocking AI agents by default, the partnership offers smart controls that allow verified agents to gain access, while inserting friction for unknown agents, and blocking malicious bots.
As both consumers and merchants face uncertainty in navigating the new world of agentic AI commerce, Trulioo and Worldpay aim to provide a roadmap for inserting trust into the process. By embedding identity verification, consent management, and ongoing monitoring directly into the payment process, the partnership seeks to ensure that AI agents can participate in commerce without sacrificing safety or transparency. The hope is that with a solid trust infrastructure in place, agentic AI can move from experimental novelty to a mainstream, reliable part of the digital economy.
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