World Liberty Financial, the Trump family-linked crypto project, is reportedly engaging major investors to form a public company to hold its WLFI tokens. The proposal aims to place WLFI on a corporate balance sheet and contribute to the rising trend of digital-asset treasury companies in the US.
World Liberty Pitch: From Token Sales To Public WLFI Treasury
World Liberty Financial was unveiled in 2024 as a DeFi protocol and cryptocurrency company by US President Donald Trump to be managed by his sons Eric and Donald Trump Jr. The crypto initiative recorded the successful launch of the WLFI token in October 2024, which raised $2.7 million in primary sales within that month alone. In 2025, World Liberty Financial also introduced a dollar-pegged stablecoin known as USD1.
However, anonymous sources have informed Bloomberg that World Liberty Financial is now exploring the idea of a more traditional capital-markets vehicle that would consolidate WLFI on a public firm’s balance sheet.
The crypto company is reportedly approaching large tech and crypto investors about a fundraising round expected to target about $1.5 billion. Although talks remain private, discussions are said to be progressing as all parties work out the structure of a potential deal.
Crypto Treasury Companies On The Rise
Notably, World Liberty Financial’s reported recent move points to a bullish trend in the emergence of digital asset treasury companies (DATCOs).
According to data by analytics firm Galaxy, these DATCOs now hold a combined $100 billion in crypto assets. Unsurprisingly, Bitcoin treasury companies, e.g, Strategy led by Michael Saylor, account for 93% of these holdings, with the remainder consisting of alt-focused DATCOs such as SharpLink Gaming. Based on Bloomberg’s report, these crypto treasury companies still intend to raise an additional $79 billion targeted solely at Bitcoin purchases, to increase their current BTC holdings of 3.98% of the market cap.
Interestingly, this optimism by DATCOs has been inspired by pro-crypto policies implemented by President Donald Trump. The Republican remains committed to making America the central stage in the crypto industry, as indicated by initiatives such as the National Bitcoin Reserve, approval of the GENIUS Act, and legal deescalations by regulators.
At press time, the total crypto market is valued at $3.87 trillion, with Bitcoin maintaining 59.2% dominance. The premier cryptocurrency presently trades around $116,421 following a 2.3% gain in the past week. During this period, major altcoins such as Ethereum, XRP, and Solana have also experienced similar bullish action as indicated by gains of 18.30%, 10.78% and 10.20%.
Featured image from Protos, chart from Tradingview
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