Virgin Voyages has revealed an exciting new development for 2025 with the launch of its “Annual Pass” program, offering passengers the option to pay using Bitcoin
$98,535.67
, priced at $120,000 upfront, plus applicable taxes, per cruise.
With Annual Pass, Virgin Voyages has become the first cruise line to embrace cryptocurrency. At this time, the company has not provided any details on whether other cryptocurrencies, such as stablecoins or Bitcoin competitors, will be accepted in the future.
The pass gives travelers unlimited access to cruises for a full year. Yet, the availability will be limited and offered on a first-come-first-served basis.
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While the Virgin Annual Pass might not cater to the ultra-luxury lifestyle several crypto influencers promote, it offers a lavish experience. The package includes access to a Sea Terrace cabin with a private balcony, along with perks such as laundry service, internet access, and a $100 bar tab for each voyage, all for two guests.
The decision to integrate Bitcoin into the Virgin Voyages offerings represents a major milestone for the travel industry, particularly as it seeks to explore the potential of cryptocurrency and blockchain in transactions.
Virgin Voyages’ adoption of Bitcoin could capture the interest of high-net-worth individuals in the crypto space—often referred to as “crypto whales”—who are well-positioned to spend large sums on luxury travel experiences.
Richard Branson, founder of Virgin Group, expressed his enthusiasm for the program:
What started as a sought-after ‘work from sea’ concept with our Season Pass has evolved into something even more special. Now, Sailors can jump aboard any of our ships, across an endless variety of exciting destinations for an entire year. We’re offering unlimited opportunities for adventure in a way that has never been done in cruising before.
Meanwhile, cryptocurrency adoption is making waves beyond just travel. Recently, Hong Kong’s ZA Bank made headlines with its decision to adopt Bitcoin and Ethereum. How is this shift shaping the banking industry? Read the full story.
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