For decades, the idea of generational wealth transfer has been more of a long-term planning theme than a present-day priority. But that priority is beginning to change. With trillions of dollars moving from Baby Boomers to Gen X, Millennials, and Gen Z over the next two decades, banks and fintechs are staring down a pivotal question: how will they capture the attention and loyalty of younger, digitally native inheritors?
In a recent Streamly interview, Tapp Engine CEO Will Dolan spoke about this massive economic shift and the opportunities it presents for financial institutions. He explained that the winners in this space will be those who not only meet younger generations on the digital platforms they use every day, but also those who understand the emotional context of wealth and inheritance in modern families.
“Technology has become such an important parat of everybody’s day-to-day lives… people have a lot more information at their disposal now that they’ve every had…. How do you engage with people out there that you want to draw into the opportunities that your company possesses? If you’re not digital, if you’re not thinking AI, if you’re not thinking mobile, you really need to re-think your strategy because that’s the way that most people are looking to utilize solutions, consume information, and companies really need to respond to that.”
Founded in 2019, Tapp Engine is a digital experience platform that helps financial institutions thrive in the digital age by modernizing customer engagement through embedded tools and adaptive experiences. Instead of offering static interfaces or one-size-fits-all financial products, Tapp Engine enables banks and fintechs to build modular, white-labeled experiences tailored to users’ life stages and financial goals. With features like real-time personalization, guided decision flows, and behavioral insights, Tapp Engine helps turn generic banking apps into trusted, go-to financial companions.
As President of Tapp Engine, Dolan brings a human-centered lens to a category that often defaults to technology-first thinking. His insights reflect years of experience working at the intersection of product design, user experience, and fintech innovation.
Photo by cottonbro studio
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