The regulatory landscape for financial promotions has become increasingly complex as regulators focus on ensuring that promotional materials are fair, transparent, and compliant. Today, both banks and fintechs are having to take a new approach to how they create, approve, and distribute promotional content to avoid regulatory breaches and potential penalties, while still conveying their messaging.
In this exclusive interview recorded at FinovateEurope last week, Sage Franch, CEO of PromoComply, shares her insights into how firms can navigate this increased scrutiny, the importance of real-time compliance monitoring, and how technology is transforming the way financial promotions are managed.
“Regulators are really cracking down on non-compliant financial promotions,” said Franch. “And every financial organization that markets a financial product here in the UK has to comply with these. If they don’t, illegal financial promotion is a criminal offense and so the potential consequences are huge.”
PromoComply offers a comprehensive compliance automation platform designed specifically for the financial services sector, helping firms streamline the review and approval process for financial promotions. The platform uses AI-driven content analysis to automatically flag potential compliance risks, reducing the manual burden on compliance teams while enabling faster marketing campaign approvals. By integrating with existing content management systems, PromoComply ensures that compliance is embedded into every step of the promotional lifecycle.
As CEO and Co-Founder of PromoComply, Sage Franch brings a unique blend of technological expertise and regulatory insight to the world of financial services marketing compliance. With a background in software development and product management, Franch helps banks and fintechs leverage technology to simplify complex regulatory processes.
Photo by Polina Tankilevitch
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