On July 9, Snoop Dogg launched a set of non-fungible token (NFT) Telegram Gifts that sold out in under 30 minutes.
Telegram founder Pavel Durov confirmed in a post on X that nearly 996,000 NFTs were purchased, which generated around $12 million.
The NFT Telegram Gifts, built on the TON
$2.97
blockchain, are animated images that reflect “Snoop’s iconic style”.
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Buyers could choose from designs like vintage cars, bags of merchandise, dogs, and cannabis-related items. These can be added to a Telegram profile or converted into the platform’s Stars currency.
Snoop Dogg also released a song called “Gifts” alongside a video that displayed all the NFT designs.
According to an X user known as @ZenithTON, who works on NFTs at TON, Telegram first launched these digital items in January, with a collection called “Plush Pepe”. Still, they noted in a post on X that Snoop Dogg’s release might help shift the conversation around NFTs.
Zenith stated that “this could be the start of a new NFT narrative”, although they admitted that it “technically could not mean anything”. They also noted that it is possible that other brands and Web3 projects could launch their own Telegram Gifts in the future.
Recently, a rare “Diamond Hands” NFT from the TRUMP meme coin dinner sold for 99.9 SOL
$160.16
, or about $16,000. How? Read the full story.
Having completed a Master’s degree in Economics, Politics, and Cultures of the East Asia region, Aaron has written scientific papers analyzing the differences between Western and Collective forms of capitalism in the post-World War II era.With close to a decade of experience in the FinTech industry, Aaron understands all of the biggest issues and struggles that crypto enthusiasts face. He’s a passionate analyst who is concerned with data-driven and fact-based content, as well as that which speaks to both Web3 natives and industry newcomers.Aaron is the go-to person for everything and anything related to digital currencies. With a huge passion for blockchain & Web3 education, Aaron strives to transform the space as we know it, and make it more approachable to complete beginners.Aaron has been quoted by multiple established outlets, and is a published author himself. Even during his free time, he enjoys researching the market trends, and looking for the next supernova.
