London, December 3, 2024 — SMART DPP has announced the launch of the world’s first multi-chain digital product passport (DPP) platform, marking a milestone in fashion technology. The SaaS solution integrates blockchain technology to help traditional fashion and luxury brands enhance transparency, sustainability, and customer engagement.
SMART DPP’s platform supports seamless integration with brands’ existing enterprise resource planning (ERP) systems. By leveraging blockchain technology, the platform offers enhanced traceability and security. It supports NFC tags, QR codes, and engagement pages, enabling fashion brands to digitize product data with minimal technical expertise.
A New Era of Digital Product Passports
The announcement took place during the Digital Couture Summit at Milan Fashion Week Spring/Summer 2025. SMART DPP CEO Alexandra Maslova and Polygon Co-Founder Mihailo Bjelic introduced the platform’s multi-chain capabilities, now operating on Solana and Polygon. Ethereum integration is expected soon, further solidifying the platform’s future-proof approach.
“SMART DPP’s expanded multi-chain integration brings unparalleled convenience and security to both brands and consumers,” Maslova said. “Our solution ensures a safe, transparent, and compliant future for the fashion industry.”
The platform aligns with the European Union’s forthcoming Digital Product Passport Regulation, set to take effect in 2027 under the European Green Deal. The regulation aims to advance sustainability and transparency across industries, making SMART DPP’s technology an early adopter in meeting these requirements.
Multi-Chain Integration and Strategic Partnerships
Initially launched under the SEAMM brand at NFC Lisbon Fashion Stage in May 2024, SMART DPP was built on the Solana blockchain. Its recent evolution into a multi-chain platform now includes Polygon, developed in partnership with Kavana Lab, a company within the Polygon ecosystem focused on blockchain adoption in fashion, music, and sports.
Polygon’s integration offers scalability through its Ethereum-based Layer-2 and Layer-3 solutions. These features are designed to support the fashion industry’s increasing demand for transparency and sustainability.
Boosting Engagement and Reducing Returns
SMART DPP goes beyond compliance and transparency. The platform includes customer engagement tools such as loyalty programs, which have reportedly increased sales by up to 70%, reduced returns, and improved conversion rates.
These features provide added value to brands seeking to improve operational efficiency while meeting the growing demand for sustainable and traceable products.
Funding and Future Plans
SMART DPP has secured $4.2 million in funding, including $2.5 million from the Lydian Group, whose portfolio includes notable blockchain and fintech players such as Cointelegraph and Crosstower. The investment underscores confidence in SMART DPP’s vision of a blockchain-powered future for the fashion industry.
About SMART DPP
SMART DPP is a leading provider of digital product passport solutions, dedicated to advancing transparency and sustainability in the fashion industry. Its SaaS platform integrates blockchain technology to streamline data digitization, compliance, and customer engagement for brands.
For more information, contact Ana Macit, Head of PR, at [email protected].
