My Secret Formula To Building a Sold-Out NFT Project | Book your free 30 min NFT marketing consultation call:
Learn how to build a unique NFT project by following the Blue Ocean Strategy framework. This is the exact framework I’ve used to launch my own NFT project and have helped countless other projects.
Ever wondered how to start your own unique NFT project? You’ve come to the right place. We’re starting from square one, exploring the key pillars of NFT marketing, and sharing some amazing case studies that will get your creative gears turning.
Now, let’s talk about the ‘Blue Ocean Strategy’ – a strategy that’s all about making the competition irrelevant. In this video, I’ll walk you through my personal journey with this framework and how it can be a total game-changer for your NFT venture. Trust me, it’s a goldmine of insights that can transform your NFT business plan and unlock new growth avenues.
We’ll take a closer look at how corporate bigwigs, Starbucks and Cirque Du Soleil, employed this strategy to conquer their industries. Then, we’re diving into the NFT ocean, examining the Strategy Canvas for popular projects like Bored Ape Yacht Club and Azuki.
You’ll discover how to leverage Twitter and Discord for your NFT marketing, and gain valuable insights into building a vibrant NFT community. As we move towards the end, we’ll ponder on bridging the gap between web2 and web3, and discuss how technological innovation impacts the NFT marketplace business model.
So, whether you’re looking to establish your NFT marketing agency or just seeking to understand the complexities of launching an NFT project, this video is the ultimate guide for you.
So, pull up a chair, grab a coffee, and let’s dive deep into the future of the NFT marketplace. Don’t forget to subscribe and share your thoughts in the comments section. Let’s ride this wave of innovation together!
00:00 How to create a unique NFT project
00:53 The Blue Ocean Strategy framework
02:22 My journey with the blue ocean strategy framework
03:10 STEP 1: Pick your industry
03:47 STEP 2: Draw the strategy canvas of the industry
05:15 STEP 3: Eliminate, Raise, Reduce, Create
06:08 Starbucks blue ocean strategy
07:40 Cirque Du Soleil blue ocean strategy
10:30 Strategy Canvas for NFT projects
11:45 Bored Ape Yacht Club strategy canvas
12:45 Azuki strategy canvas
13:15 Personal example
16:18 My recommendations
17:15 Valhalla strategy
17:50 How to bridge web2 to web3
19:28 Technological innovation
20:15 My personal thoughts
About Unfungible.xyz:
Unfungible.xyz is an NFT Consulting and marketing agency aimed at helping brands and projects developed their Web 3.0 marketing strategy using NFT technology.
We know that the Web 3.0 space can be intimidating and the barrier of entry can be high, this is why our mission is simple; take care of selling your project, so you can focus on building it.
Btw, my lawyer called and asked me to write this: I am not a financial advisor, these people wear suits, I don’t. So PLEASE, do not take anything in this video as financial advice. DYOR: Do your own research. Consult a professional investment advisor before making any investment decisions.
WAGMI.
#NFT #nftmarketing
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The Blue Ocean Strategy is critical for most companies. I call it "blue balloon" which means there is a sea of red balloons, how do you create a blue balloon which stands out? The best way is to start with a simple concept: Do the opposite of what evryone else is doing.
This was another awesome video! I really appreciate the way you break down how to make your NFT project stand out from other projects.
Thanks Mate for such a great content!
Here’s something different, how would you launch a music nft and which platform do you like?
Great content! I would note the Azuki artist reputation is the former creative director of Overwatch, so I'd say that should have been much higher and when combined with erc721a made for their immediate success. I enjoyed this analysis tactic overall.
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