GoDaddy has added a contactless payments option for its merchant clients.
By leveraging Apple’s Tap to Pay on iPhone, GoDaddy enables entrepreneurs to accept in-person, contactless payments without a card reader.
The transaction capabilities are powered by GoDaddy Payments, which the company launched in 2021 after acquiring Poynt.
Internet domain registrar and online business facilitator GoDaddy unveiled its latest small business tool today. The Arizona-based company is leveraging Apple’s Tap to Pay on iPhone to enable entrepreneurs accept in-person, contactless payments without a card reader.
Apple launched Tap to Pay in February 2022 to allow merchants to use their iPhone to accept Apple Pay, contactless payment cards, and other digital wallets by tapping it to their iPhone. “As more and more consumers are tapping to pay with digital wallets and credit cards, Tap to Pay on iPhone will provide businesses with a secure, private, and easy way to accept contactless payments and unlock new checkout experiences using the power, security, and convenience of iPhone,” Apple Vice President of Apple Pay and Apple Wallet Jennifer Bailey said at the launch.
With the integration of Apple’s Tap to Pay technology into the GoDaddy mobile app, GoDaddy said that it takes merchants just “a couple of minutes” to accept contactless payments on their phone. After downloading the GoDaddy Mobile App on their iPhone, they log in, and choose Tap to Pay on iPhone. Customers can pay using contactless debit and credit cards, Apple Pay, or other digital wallets.
“Based on our data, more than half of all in-store purchases are now contactless, making it a favorite way for consumers to make payments in-store,” said GoDaddy Commerce President Osama Bedier. “Many of our U.S. customers already have an iPhone. By adding Tap to Pay on iPhone to the GoDaddy Mobile App, we will enable millions of small businesses to accept in-person payments without having to purchase additional hardware. That matters in this climate. It’s part of GoDaddy’s mission to put merchants first by making user-friendly, connected commerce tools accessible to all businesses, no matter their size.”
The contactless transactions are powered by GoDaddy Payments, which launched in 2021 after the company acquired payment terminal operating system Poynt for $320 million. Prior to the acquisition, Poynt handled more than $16 billion in gross merchandise volume each year for its 100,000+ merchant clients.
Founded in 1997, GoDaddy is best known for its domain name registration service and website building tools. The company has slowly been expanding its expertise to better serve its small business clients, having added email and marketing tools, as well as online marketplace tools and sales dashboards. GoDaddy is publicly listed on the New York Stock Exchange with a market capitalization of $11.8 billion. Aman Bhutani is CEO.
