Alkmaar, June 2025 – eToro, the trading and investing platform, and AZ Alkmaar have officially extended their partnership through 2027.
eToro has partnered with AZ Alkmaar since 2023 and during this time, AZ has maintained its place among the Eredivisie’s top clubs, celebrated standout home victories in the Europa League, and reached the KNVB Cup final. With the renewed partnership, eToro will continue to be prominently featured as AZ’s partner, from matchday visibility in the AFAS Stadium and client events to exclusive content collaborations with players, bringing fans closer to both the club and the world of investing.
“From day one, this partnership has felt like a natural fit,” said Shany Hahn Shalom, eToro’s Regional Manager for the Netherlands and the Nordics. “Football is so much more than 90 minutes of sport. As a fan, you become part of a community built around shared passion. At eToro, we’ve created a global investing community, where users connect, share, learn, and grow together. That’s why teaming up with a club like AZ, which mirrors that sense of unity and ambition, makes perfect sense. With the extension through 2027, both AZ and eToro are doubling down on their commitment to long-term progress, on the pitch and beyond.”
Merijn Zeeman, CEO at AZ Alkmaar, commented: “We’re proud to continue our partnership with eToro, a brand that shares our drive for development and innovation. At AZ, we strive to be progressive both on and off the pitch, and working with partners who match that ambition helps us move forward. Over the past years, eToro has shown true commitment to our club, our supporters, and our vision. With this renewed collaboration, we look forward to building on that foundation together.”
Michael Koster, CCO at AZ Alkmaar, agrees: “Since we started our partnership with eToro, we have already created many great activations together. The themed events around the AZ matches come to mind straight away, during which we were able to welcome large delegations of eToro in our stadium. We are delighted to continue this synergy and to keep challenging and inspiring each other. Just like AZ, eToro uses their community to improve performance. The continuous search for that connection with our respective communities characterises our partnership.”
The extension of eToro’s collaboration with AZ Alkmaar strengthens eToro’s position as a leading sports sponsor across Europe. eToro’s existing sponsorship portfolio spans many of the world’s leading sports leagues, including the English Premier League, German Bundesliga, UK Premiership Rugby, and Australian A Leagues.
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About eToro
eToro is the trading and investing platform that empowers you to invest, share and learn. We were founded in 2007 with the vision of a world where everyone can trade and invest in a simple and transparent way. Today we have 40 million registered users from 75 countries. We believe there is power in shared knowledge and that we can become more successful by investing together. So we’ve created a collaborative investment community designed to provide you with the tools you need to grow your knowledge and wealth. On eToro, you can hold a range of traditional and innovative assets and choose how you invest: trade directly, invest in a portfolio, or copy other investors. You can visit our media centre here for our latest news.
About AZ Alkmaar
At AZ, we are driven by our ambition to always go one step beyond. We work hard to build our future. The future of our players, supporters, and employees. Always with the goal of shared success in mind. Successes on and off the field. We do this together every day. We believe in data and precision and improve our game with it. Developing players is one of the most important focal points of AZ. Through innovative scouting and training, new players break through every year. Our players are successful for the club and develop into well-known (inter)national players. As soon as these players leave AZ, the next generation is ready. This makes us future-proof and we always compete for prizes.
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eToro (Europe) Ltd, is authorised and regulated by the Cyprus Securities and Exchange Commission (CySEC) under licence number 109/10. Registered in Cyprus under Company No. HE 200585.
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