Scott Martin, also known as “Burnt Toast” in the digital art industry, has stepped in as the new CEO of Doodles, an Ethereum
$3,122.23
-based non-fungible token (NFT) project.
Martin takes over from Julian Holguin, a former Billboard executive.
He shared his vision in a January 28 post on X, saying, “We’re moving to a vision with a strong bias for risk, disruption, radical transparency and the authenticity that made us who we are in the first place”.
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This leadership change follows a trend seen in other NFT companies, such as Yuga Labs, the team behind Bored Ape Yacht Club, and Cool Cats, where corporate executives were replaced with founders who are more involved in the NFT and crypto industry.
Martin echoed this shift by stating:
Execution isn’t just code or partnerships—it’s culture too. The extractive corpo era of Doodles is over.
During Holguin’s time as CEO, Doodles partnered with major brands like McDonald’s and Adidas. The project also worked closely with musician Pharrell Williams, who remains in his role as chief brand officer despite the leadership change.
Martin hinted that new developments are on the way while details about upcoming plans have not been shared. He said, “We thank Julian for his contributions to the Doodles’ legacy. But enough talk. Let’s cook. Big things are coming”.
Meanwhile, Bianca Wyler, head of Reddit Collectible Avatars, recently resigned from the company. How did Reddit NFT collectors react?Read the full story.
Having completed a Master’s degree in Economics, Politics, and Cultures of the East Asia region, Aaron has written scientific papers analyzing the differences between Western and Collective forms of capitalism in the post-World War II era.With close to a decade of experience in the FinTech industry, Aaron understands all of the biggest issues and struggles that crypto enthusiasts face. He’s a passionate analyst who is concerned with data-driven and fact-based content, as well as that which speaks to both Web3 natives and industry newcomers.Aaron is the go-to person for everything and anything related to digital currencies. With a huge passion for blockchain & Web3 education, Aaron strives to transform the space as we know it, and make it more approachable to complete beginners.Aaron has been quoted by multiple established outlets, and is a published author himself. Even during his free time, he enjoys researching the market trends, and looking for the next supernova.
