Betterment has agreed to acquire Goldman Sachs’ Marcus Invest.
The deal does not apply to Marcus Deposits and does not cover any of Marcus’ technology, employees, or operations.
Financial terms of the deal, as well as the number and value of Marcus Invest accounts, were undisclosed.
Automated investing service Betterment signed a deal with Goldman Sachs to acquire the digital investing accounts at Marcus Invest. Marcus Invest, which offers digitally customized investment portfolios to consumers, will transfer these accounts to Betterment in the coming months. Financial terms of the deal were undisclosed.
The acquisition does not apply to Marcus Deposits, Goldman Sachs’ neobank that currently serves over three million customers globally and has more than $100 billion in consumer deposits. Goldman Sachs plans to maintain possession of and continue to focus on growing Marcus Deposits. The deal also does not cover any of Marcus’ technology, employees, or operations. Betterment will only acquire Marcus Invest accounts and assets under management.
“As we increase our focus on our growing Marcus Deposits platform, we made the decision to transition away from our digital investment advisor offering and wanted to find a great home for those customers,” said Goldman Sachs Marcus Global Head Marcos Rosenberg. “Betterment was the obvious choice for those accounts as we share a deep commitment to customer satisfaction. We look forward to continuing to serve our Marcus Deposits customers with great products and a great experience.”
The number of Marcus Invest accounts, as well as the funds under management that will be added to Betterment are undisclosed. The clients will join Betterment’s more than 850,000 customers who hold more than $45 billion in assets in the Betterment platform.
Betterment was founded in 2008 to combine technology with personalized support to create a roboadvisor that suits a range of customer preferences. The company provides diversified portfolios, tax-smart tools, a range of account types, planning tools, educational resources, and human advisors. Betterment also offers services that compete with Marcus Deposits, including a high yield cash account, checking account, and debit card.
Under the deal, which is subject to customary closing conditions, Marcus Invest customer accounts will be transitioned to Betterment “on or about” June 29, 2024 unless they opt out of the transfer.
“This acquisition further cements our leadership in the digital investing space,” said Betterment CEO Sarah Levy. “We are excited to welcome these customers to Betterment where our scalable technology platform will continue to support them on their investing journeys.”
Photo by Kelly Sikkema on Unsplash
