Bankjoy, a digital banking provider for banks and credit unions, announced a partnership with Pinwheel this week.
Bankjoy will help its more than 70 bank and credit union customers integrate Pinwheel’s digital deposit switching (DDS) solution, Pinwheel Prime.
Pinwheel Prime has been credited with increasing direct deposit enrollment by 32%.
Digital banking provider Bankjoy has partnered with Pinwheel to help financial institutions remove friction from the account activation process.
Via the partnership, Bankjoy will enable its 70+ bank and credit union customers to integrate Pinwheel’s digital deposit switching (DDS) solution, Pinwheel Prime. Pinwheel Prime offers a two-click deposit switch that enables customers to set up their direct deposit in seconds rather than dealing with a multi-step process that requires customers to exit the banking experience.
“By seamlessly integrating from Bankjoy online account opening through various tightly-knit third-party integrations like Pinwheel, we can equip our clients to excel in the competitive deposit market,” Bankjoy COO Weiwei Duncan said. “Our goal is clear: to ensure that our clients not only compete but win the deposit war, leveraging technology to streamline processes and enhance user engagement.”
According to research from Pinwheel, solutions that make deposit switching faster and easier can significantly impact deposit growth. Pinwheel’s own deposit switching technology can enable FIs to boost direct deposit enrollment by 32%, and reduce the amount of time before a customer makes their first direct deposit by 65%.
“With this collaboration, we can bring the ability to easily switch direct deposit settings to an even wider set of consumers, facilitating a fairer financial systems with greater choice and portability,” Pinwheel Co-founder and CEO Kurtis Lin said.
Headquartered in New York and founded in 2018, Pinwheel began the year teaming up with Finovate alum Jack Henry to imbed its direct deposit switching (DDS) solution into Jack Henry’s Banno Digital Toolkit. Pinwheel has raised $77 million in funding according to Crunchbase, and includes Indeed and Franklin Templeton among its investors.
A Finovate alum since 2016 , Bankjoy most recently demoed its technology at FinovateFall last year. At the conference, the company, in partnership with Panacea Financial, showing how the fintech helped the digital neobank provide financial services to medical professionals.
So far this year, Bankjoy has added two new financial institutions to its customer base: Oregon State Credit Union, which teamed up with Bankjoy in February, and Emporia State Federal Credit Union, which partnered with Bankjoy in March. Oregon State CU ($2+ billion in assets; 142,000+ members) will deploy Bankjoy’s online account opening solution as part of its strategy to fuel new member acquisition and grow deposits. Emporia State FCU, headquartered in Emporia, Kansas, launched its online and mobile banking app in March courtesy of its partnership with Bankjoy. Emporia State FCU has more than $130 million in assets and 7,800+ members.
Founded in 2015 , Bankjoy is headquartered in Royal Oak, Michigan.
Photo by Min An
