Since November 2024, nearly every Monday was Michael Saylor buys more Bitcoin day.
His company, Strategy, was the first major public firm to adopt Bitcoin as its main treasury reserve asset.
And now, others are catching this Bitcoin bug: Metaplanet, Twenty One, Nakamoto Holdings… the list keeps growing.
The bug’s spreading so fast that Jesse Myers, head of Bitcoin strategy at HK Asia Holdings, thinks Bitcoiners still don’t realize how much BTC these companies could end up holding.
Let’s break it down.
There’s about $1,000T worth of assets in the world. Bitcoin makes up just $2T of that – a teeny 0.2%.
Saylor thinks that half the world’s capital is searching for the best store of value. And since trust in fiat and bonds is declining, Bitcoin starts looking like a good option.
Even if a fraction of that capital moves into BTC, the price could explode. Saylor believes Bitcoin could hit a $280T market cap by 2045 – that’s $13M per coin.
“This guys hella high on hopium,” one might say. Maybe. After all, $280T is 14x the value of all US real estate. But… Saylor might actually be onto something.
There’s currently about $318T invested in bonds – loans to governments or companies that pay you back a bit of interest.
Big investors like pension funds are required to buy assets like these because they’re considered “safe.”
The issue: inflation is high, and even if bonds are paying interest, it doesn’t keep up with rising prices = investors are slowly losing money.
But big institutions can’t throw that money into Bitcoin because of rules and risk policies.
That’s where Bitcoin treasury companies come in.
Institutions may not be ready to hold BTC directly – but they can buy bonds or stock in companies doing it for them. And it works because these companies:
Can access public capital markets,
Can build custom products to match institutional needs;
Have shareholders who want BTC exposure and are okay with taking risks to get it.
Basically, these companies act like bridges. They offer products that speak the language of TradFi – bonds, equities, yield – but with Bitcoin at the core.
That’s the real innovation here: packaging BTC exposure in a way that fits into legacy portfolios.
And if this model plays out, companies like Strategy aren’t gonna be weird exceptions – they could become the blueprint for a whole new asset class.
This could be a W for Bitcoin in several ways:
It creates consistent, predictable demand from institutions looking for yield and store-of-value exposure;
It reduces reliance on hype cycles or retail FOMO to drive BTC price growth;
It formalizes Bitcoin’s role in capital markets, making it harder to dismiss as a fringe or speculative asset.
But there are risks, too.
If these companies start growing too fast, use leverage poorly, or manage risk badly, they could introduce the kind of systemic fragility that Bitcoin was supposed to help avoid.
And if too much BTC ends up concentrated in their hands, it raises questions about decentralization and control.
Still, markets don’t care about ideology. They care about incentives. And right now, the incentive to connect traditional money with Bitcoin is strong and growing.
So what does this mean for crypto investors?
Bitcoin isn’t just being bought anymore – it’s being integrated, and treasury companies are a big part of that process.
Whether we like it or not, they’re shaping how institutional money enters crypto – and they could be one of the biggest forces behind Bitcoin’s next chapter.
Now you’re in the know. But think about your friends – they probably have no idea. I wonder who could fix that… 😃🫵
Spread the word and be the hero you know you are!
