Key Takeaways:
The Ethereum Foundation is looking to hire a social media manager to get its voice out on the slew of major platforms.
The intent behind the role is to drive better sentiment around Ethereum by sharing noteworthy updates and engaging content within the ecosystem.
Candidates must have a deep knowledge of Ethereum and a successful track record of social media management.
The Ethereum Foundation is looking for a social media manager, which indicates a shift to being more proactive in communication. As such, this is a particularly significant shift at a time when Ethereum is doing all it can to gain online traction and strengthen overall sentiment.
Why a Social Media Guru? Ethereum’s Image Problem
The demand for a social media specialist arises as Ethereum faces increasing competition from Bitcoin and Solana. The second-largest cryptocurrency — Ethereum’s native token Ether — has also seen price struggles and mixed sentiment in the market. Indeed, Kaito AI, reported on February 4th, that although Ethereum held another top position in mindshare, it also recorded its spell of “worst sentiment over 12 months.”
ETH at the top spot for mindshare.
But also with its worst sentiment over 12 months. pic.twitter.com/FV1oavYfhK
— Kaito AI 🌊 (@KaitoAI) February 4, 2025
The Ethereum Foundation is looking for a strong communicator to manage its social media presence—someone who not only excels in communication but also deeply understands Ethereum’s mission. A well-managed social media presence helps shape narratives and address concerns, ultimately boosting confidence in a project.
Job Requirements: The “Yap Better” Mandate
A job listing published on Lever on February 20th states that the Ethereum Foundation is looking for someone who “lives and breathes” the Ethereum ecosystem. That person must have a good understanding of technology, the community and the development happening in the space.
Platform Proficiency: Understanding a number of social media platforms, including but not limited to X (formerly Twitter), Farcaster, Lens, Bluesky, Facebook, and LinkedIn.
Qualifications: Proven track record working with high-profile accounts with more than 10,000 followers.
Communications Skills: This role works in partnership with the Foundation’s leaders and team members to build on the account management, share engaging stories, create impactful social media campaigns.
The selected candidate will also be responsible for the direct management of the @ethereumfndn and @ethereum X accounts, the last of which enjoys a significant following of 3.7 million. Tim Beiko, the Foundation’s protocol support manager, jocularly summed up the aim: “Come help the EF yap better.” The “yap better” phrase aligns with the Foundation’s ongoing efforts to create a stronger, more engaging, and dynamic communication strategy. An EF member, Josh Stark, also posted details of the job on X.
we’re putting together a team
come be part of it, as a social media manager at the @ethereumfndn pic.twitter.com/t5fUVpUGHI
— Josh Stark (0xstark.eth) (@0xstark) February 20, 2025
Beyond the Resume: Demonstrating Ethereum Expertise
The Ethereum Foundation requires more than just a CV and cover letter from candidates, emphasizing a deep understanding of the platform. They’re asking candidates to:
Describe Ethereum in 180 Characters: This helps the evaluator understand how well the candidate can articulate the platform’s essence in a succinct yet meaningful way.
Find an Underrated Ethereum Resource: This shows if the applicant actually understands the space and knows about the less talked aspects of the ecosystem.
Post a Token Meme: Do you have an incisive sense of humor? Show it!
Is This a New, Aggressive Marketing Push?
However, this job posting has some industry observers thinking it shows a more competitive marketing strategy from the Ethereum Foundation. As crypto lawyer Gabriel Shapiro suitably advised Stark, “Please find someone who goes hard bro, you know what I mean.”
This highlights that, regardless of how advanced a project is technologically, it still requires effective marketing, communication, and strong engagement—even at a micro level—to drive adoption in the cryptocurrency space. You have to promote, too — explain the value and potential, to a broader audience, that goes beyond just building.
Foundation’s Financials and the Community’s Concerns
Ethereum Foundation’s Funding Under Scrutiny: While this is not the first time the Foundation has faced questions about its financial decisions, it has drawn criticism in recent years for not prioritizing developer support.
Ether Transactions: Recent Ether transactions by the Foundation have sparked criticism, raising concerns about its financial management.
Developer Support: The Foundation has also received criticism for not providing enough support for Ethereum’s developers, the lifeblood of the platform.
To address some of these issues, the Foundation deposited a total of $120 million worth of Ether in decentralized finance (DeFi) protocols back in February, including the lending and borrowing protocol Aave. This action received wide approval from the community, which viewed it as a welcome move for the DeFi ecosystem. The former Tesla engineer Anthony Sassano, host of the Ethereum show The Daily Gwei, has also suggested that the Foundation stake its Ether as collateral to borrow stablecoins, rather than selling it.
More News: Ethereum Partners with Etherealize to Promote Blockchain Adoption on Wall Street
The Big Picture: The Continued Evolution of Ethereum
As Ethereum grows and constantly changes with the dynamic nature of cryptocurrency, finding its social media manager is just one of many moves it can take. Ethereum developers have also recently reached consensus to ship protocol upgrades at a higher cadence, with the goal of delivering on Ethereum’s technical roadmap more aggressively.
Coupled with renewed emphasis on social media interaction — it appears that the Ethereum Foundation has taken note of concerns, is in the process of improving its communications strategy and is ultimately focused on cementing its position as a leading blockchain platform.
Learning from the Competition
Just like the recent success of meme coins, the value of the community can be as critical as the technology behind the asset. The Ethereum Foundation knows that meme coins such as Dogecoin are often created atop Ethereum. With a new social media manager, the Ethereum Foundation is hoping to broaden its community focus.
The Price to Pay
Ethereum has underperformed compared to Bitcoin and Solana, with its price down 8.3% over the past 12 months to $2,728. The Foundation aims to rebuild investor confidence and expand community engagement through a more effective communication strategy.
Shaping Ethereum’s Social Media Presence
The Ethereum Foundation is looking for a strong communicator to manage its social media presence—someone who not only excels in communication but also deeply understands Ethereum’s mission. In effect, “yap better” is what they need someone to do.
