Coinbase has deepened its presence in the sports industry through its sponsorship deal with the German football club giant Borussia Dortmund (BVB). The two inked the deal last year in July but officially announced it only recently.
The crypto exchange’s EMEA Regional Managing Director, Daniel Seifert, told local news outlet Handelsblatt that Coinbase is expanding its deal with the German football club giant. Earlier, Coinbase advertisements were displayed on video screens during the club’s home game. Additionally, it ran workshops on crypto for BVB employees.
Now, with the enhanced terms, advertisements of the crypto exchange on the stadium and promotions on all other marketing
Marketing
Marketing is defined as the business process of identifying, anticipating and satisfying customers’ needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have to handle the acquisition of traders, retaining them for a longer period of time or distinguishing between brokerage and competitors.What Are the Most Common Marketing Strategies Used by FX Brokers?This process can take shape in a variety of forms. Advertising is the most commonly deployed technique for forex marketing.This includes a marketing plan that touches on digital and traditional advertising. Advertising can include banner ads, notifications, newsletters, or other mechanisms for drawing attention to any brand or brokerage.Blog posting or other forms of search engine optimization (SEO) are also effective marketing tools for forex brokers.Well-organized and attractive pieces of content on websites are very useful for users and clients and have proven to be successful marketing strategies.Such efforts also enable websites to be found by those looking for what a broker offers and those who are looking for some knowledge about the trading industry. This can also help generate traffic on landing pages, converting sales. Social media has also rapidly evolved as a critical element of marketing.Forex brokers rely on social media such as Twitter, Facebook, or Linkedin for marketing needs, capable of reaching a huge audience. Ultimately marketing requires efforts on part of brokers to bridge the gap with their desired audience. In this instance, this means potential clients or existing ones.
Marketing is defined as the business process of identifying, anticipating and satisfying customers’ needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have to handle the acquisition of traders, retaining them for a longer period of time or distinguishing between brokerage and competitors.What Are the Most Common Marketing Strategies Used by FX Brokers?This process can take shape in a variety of forms. Advertising is the most commonly deployed technique for forex marketing.This includes a marketing plan that touches on digital and traditional advertising. Advertising can include banner ads, notifications, newsletters, or other mechanisms for drawing attention to any brand or brokerage.Blog posting or other forms of search engine optimization (SEO) are also effective marketing tools for forex brokers.Well-organized and attractive pieces of content on websites are very useful for users and clients and have proven to be successful marketing strategies.Such efforts also enable websites to be found by those looking for what a broker offers and those who are looking for some knowledge about the trading industry. This can also help generate traffic on landing pages, converting sales. Social media has also rapidly evolved as a critical element of marketing.Forex brokers rely on social media such as Twitter, Facebook, or Linkedin for marketing needs, capable of reaching a huge audience. Ultimately marketing requires efforts on part of brokers to bridge the gap with their desired audience. In this instance, this means potential clients or existing ones.
Read this Term channels of the club will be expanded. The logo of the crypto exchange will be displayed on the perimeter of the club’s home ground, Signal Iduna Park, which has a capacity of 81,365.
However, the partnership is only effective until June, the end of the ongoing play season.
Keep Reading
“The industry is highly exciting, but still new. We, therefore, want to keep the flexibility open,” said BVB’s Managing Director, Carsten Cramer (translated from German).
Check out the latest FMLS22 interview with Coinbase’s Director of EMEA Business Development, Lory Kehoe.
BVB Is a Club with a Rich History
Ballspielverein Borussia 09 e. V. Dortmund, commonly known as Borussia Dortmund, is one of the top football clubs in Germany, as well as in Europe. Based in Dortmund, the club was established in 1909 and has won several domestic and international titles over the years.
Coinbase’s partnership with the club looks to be strategic as it will benefit from the club’s popularity and its mass fan following all over Europe. Moreover, the club has an extensive social media presence, with more than 15 million people liking its Facebook page and 17.3 million followers on Instagram. Any promotions on the club’s physical or digital infrastructure will catch the eyeballs of hundreds of millions of football fans as these matches receive global telecast.
A Strategic and Cautious Deal
The sponsorship deal came when Coinbase expanded its presence outside the United States, especially in Europe. It received authorization from Germany’s BaFin in 2021 for providing cryptocurrency custody services and received regulatory approval in Italy and the Netherlands last year.
The company’s partnership with the German club is its first foray into the football field. However, sports deals are familiar for the exchange. Last year, it closed a major multi-year deal, becoming the exclusive cryptocurrency platform partner of the NBA in the US.
Meanwhile, Coinbase recently stopped its operations in Japan, citing market volatility
Volatility
In finance, volatility refers to the amount of change in the rate of a financial instrument, such as commodities, currencies, stocks, over a given time period. Essentially, volatility describes the nature of an instrument’s fluctuation; a highly volatile security equates to large fluctuations in price, and a low volatile security equates to timid fluctuations in price. Volatility is an important statistical indicator used by financial traders to assist them in developing trading systems. Traders can be successful in both low and high volatile environments, but the strategies employed are often different depending upon volatility. Why Too Much Volatility is a ProblemIn the FX space, lower volatile currency pairs offer less surprises, and are suited to position traders.High volatile pairs are attractive for many day traders, due to quick and strong movements, offering the potential for higher profits, although the risk associated with such volatile pairs are many. Overall, a look at previous volatility tells us how likely price will fluctuate in the future, although it has nothing to do with direction.All a trader can gather from this is the understanding that the probability of a volatile pair to increase or decrease an X amount in a Y period of time, is more than the probability of a non-volatile pair. Another important factor is, volatility can and does change over time, and there can be periods when even highly volatile instruments show signs of flatness, with price not really making headway in either direction. Too little volatility is just as problematic for markets as too much, we uncertainty in excess can create panic and problems of liquidity. This was evident during Black Swan events or other crisis that have historically roiled currency and equity markets.
In finance, volatility refers to the amount of change in the rate of a financial instrument, such as commodities, currencies, stocks, over a given time period. Essentially, volatility describes the nature of an instrument’s fluctuation; a highly volatile security equates to large fluctuations in price, and a low volatile security equates to timid fluctuations in price. Volatility is an important statistical indicator used by financial traders to assist them in developing trading systems. Traders can be successful in both low and high volatile environments, but the strategies employed are often different depending upon volatility. Why Too Much Volatility is a ProblemIn the FX space, lower volatile currency pairs offer less surprises, and are suited to position traders.High volatile pairs are attractive for many day traders, due to quick and strong movements, offering the potential for higher profits, although the risk associated with such volatile pairs are many. Overall, a look at previous volatility tells us how likely price will fluctuate in the future, although it has nothing to do with direction.All a trader can gather from this is the understanding that the probability of a volatile pair to increase or decrease an X amount in a Y period of time, is more than the probability of a non-volatile pair. Another important factor is, volatility can and does change over time, and there can be periods when even highly volatile instruments show signs of flatness, with price not really making headway in either direction. Too little volatility is just as problematic for markets as too much, we uncertainty in excess can create panic and problems of liquidity. This was evident during Black Swan events or other crisis that have historically roiled currency and equity markets.
Read this Term. On top of that, the crypto exchange reached a $100 million settlement with the New York regulator for anti-money laundering failures. Last November, the German financial market regulator ordered Coinbase to ensure “proper business organization.”
Furthermore, the German football club highlighted that it was cautious in entering into a deal with the cryptocurrency company. “As a listed association, we have imposed special requirements. Coinbase’s Bafin license was a basic requirement for cooperation,” BVB’s Cramer said. “We did not get on the most tempting offer. For us, reliability was in the foreground.”
Coinbase has deepened its presence in the sports industry through its sponsorship deal with the German football club giant Borussia Dortmund (BVB). The two inked the deal last year in July but officially announced it only recently.
The crypto exchange’s EMEA Regional Managing Director, Daniel Seifert, told local news outlet Handelsblatt that Coinbase is expanding its deal with the German football club giant. Earlier, Coinbase advertisements were displayed on video screens during the club’s home game. Additionally, it ran workshops on crypto for BVB employees.
Now, with the enhanced terms, advertisements of the crypto exchange on the stadium and promotions on all other marketing
Marketing
Marketing is defined as the business process of identifying, anticipating and satisfying customers’ needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have to handle the acquisition of traders, retaining them for a longer period of time or distinguishing between brokerage and competitors.What Are the Most Common Marketing Strategies Used by FX Brokers?This process can take shape in a variety of forms. Advertising is the most commonly deployed technique for forex marketing.This includes a marketing plan that touches on digital and traditional advertising. Advertising can include banner ads, notifications, newsletters, or other mechanisms for drawing attention to any brand or brokerage.Blog posting or other forms of search engine optimization (SEO) are also effective marketing tools for forex brokers.Well-organized and attractive pieces of content on websites are very useful for users and clients and have proven to be successful marketing strategies.Such efforts also enable websites to be found by those looking for what a broker offers and those who are looking for some knowledge about the trading industry. This can also help generate traffic on landing pages, converting sales. Social media has also rapidly evolved as a critical element of marketing.Forex brokers rely on social media such as Twitter, Facebook, or Linkedin for marketing needs, capable of reaching a huge audience. Ultimately marketing requires efforts on part of brokers to bridge the gap with their desired audience. In this instance, this means potential clients or existing ones.
Marketing is defined as the business process of identifying, anticipating and satisfying customers’ needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have to handle the acquisition of traders, retaining them for a longer period of time or distinguishing between brokerage and competitors.What Are the Most Common Marketing Strategies Used by FX Brokers?This process can take shape in a variety of forms. Advertising is the most commonly deployed technique for forex marketing.This includes a marketing plan that touches on digital and traditional advertising. Advertising can include banner ads, notifications, newsletters, or other mechanisms for drawing attention to any brand or brokerage.Blog posting or other forms of search engine optimization (SEO) are also effective marketing tools for forex brokers.Well-organized and attractive pieces of content on websites are very useful for users and clients and have proven to be successful marketing strategies.Such efforts also enable websites to be found by those looking for what a broker offers and those who are looking for some knowledge about the trading industry. This can also help generate traffic on landing pages, converting sales. Social media has also rapidly evolved as a critical element of marketing.Forex brokers rely on social media such as Twitter, Facebook, or Linkedin for marketing needs, capable of reaching a huge audience. Ultimately marketing requires efforts on part of brokers to bridge the gap with their desired audience. In this instance, this means potential clients or existing ones.
Read this Term channels of the club will be expanded. The logo of the crypto exchange will be displayed on the perimeter of the club’s home ground, Signal Iduna Park, which has a capacity of 81,365.
However, the partnership is only effective until June, the end of the ongoing play season.
Keep Reading
“The industry is highly exciting, but still new. We, therefore, want to keep the flexibility open,” said BVB’s Managing Director, Carsten Cramer (translated from German).
Check out the latest FMLS22 interview with Coinbase’s Director of EMEA Business Development, Lory Kehoe.
BVB Is a Club with a Rich History
Ballspielverein Borussia 09 e. V. Dortmund, commonly known as Borussia Dortmund, is one of the top football clubs in Germany, as well as in Europe. Based in Dortmund, the club was established in 1909 and has won several domestic and international titles over the years.
Coinbase’s partnership with the club looks to be strategic as it will benefit from the club’s popularity and its mass fan following all over Europe. Moreover, the club has an extensive social media presence, with more than 15 million people liking its Facebook page and 17.3 million followers on Instagram. Any promotions on the club’s physical or digital infrastructure will catch the eyeballs of hundreds of millions of football fans as these matches receive global telecast.
A Strategic and Cautious Deal
The sponsorship deal came when Coinbase expanded its presence outside the United States, especially in Europe. It received authorization from Germany’s BaFin in 2021 for providing cryptocurrency custody services and received regulatory approval in Italy and the Netherlands last year.
The company’s partnership with the German club is its first foray into the football field. However, sports deals are familiar for the exchange. Last year, it closed a major multi-year deal, becoming the exclusive cryptocurrency platform partner of the NBA in the US.
Meanwhile, Coinbase recently stopped its operations in Japan, citing market volatility
Volatility
In finance, volatility refers to the amount of change in the rate of a financial instrument, such as commodities, currencies, stocks, over a given time period. Essentially, volatility describes the nature of an instrument’s fluctuation; a highly volatile security equates to large fluctuations in price, and a low volatile security equates to timid fluctuations in price. Volatility is an important statistical indicator used by financial traders to assist them in developing trading systems. Traders can be successful in both low and high volatile environments, but the strategies employed are often different depending upon volatility. Why Too Much Volatility is a ProblemIn the FX space, lower volatile currency pairs offer less surprises, and are suited to position traders.High volatile pairs are attractive for many day traders, due to quick and strong movements, offering the potential for higher profits, although the risk associated with such volatile pairs are many. Overall, a look at previous volatility tells us how likely price will fluctuate in the future, although it has nothing to do with direction.All a trader can gather from this is the understanding that the probability of a volatile pair to increase or decrease an X amount in a Y period of time, is more than the probability of a non-volatile pair. Another important factor is, volatility can and does change over time, and there can be periods when even highly volatile instruments show signs of flatness, with price not really making headway in either direction. Too little volatility is just as problematic for markets as too much, we uncertainty in excess can create panic and problems of liquidity. This was evident during Black Swan events or other crisis that have historically roiled currency and equity markets.
In finance, volatility refers to the amount of change in the rate of a financial instrument, such as commodities, currencies, stocks, over a given time period. Essentially, volatility describes the nature of an instrument’s fluctuation; a highly volatile security equates to large fluctuations in price, and a low volatile security equates to timid fluctuations in price. Volatility is an important statistical indicator used by financial traders to assist them in developing trading systems. Traders can be successful in both low and high volatile environments, but the strategies employed are often different depending upon volatility. Why Too Much Volatility is a ProblemIn the FX space, lower volatile currency pairs offer less surprises, and are suited to position traders.High volatile pairs are attractive for many day traders, due to quick and strong movements, offering the potential for higher profits, although the risk associated with such volatile pairs are many. Overall, a look at previous volatility tells us how likely price will fluctuate in the future, although it has nothing to do with direction.All a trader can gather from this is the understanding that the probability of a volatile pair to increase or decrease an X amount in a Y period of time, is more than the probability of a non-volatile pair. Another important factor is, volatility can and does change over time, and there can be periods when even highly volatile instruments show signs of flatness, with price not really making headway in either direction. Too little volatility is just as problematic for markets as too much, we uncertainty in excess can create panic and problems of liquidity. This was evident during Black Swan events or other crisis that have historically roiled currency and equity markets.
Read this Term. On top of that, the crypto exchange reached a $100 million settlement with the New York regulator for anti-money laundering failures. Last November, the German financial market regulator ordered Coinbase to ensure “proper business organization.”
Furthermore, the German football club highlighted that it was cautious in entering into a deal with the cryptocurrency company. “As a listed association, we have imposed special requirements. Coinbase’s Bafin license was a basic requirement for cooperation,” BVB’s Cramer said. “We did not get on the most tempting offer. For us, reliability was in the foreground.”
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