Warner Bros. Entertainment Inc. will launch Lord of The Rings non-fungible tokens (NFTs) on Friday on the content-focused blockchain Eluvio, as part of the American entertainment giant’s Web 3.0 movie experience coined “Movieverse.”
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Fast facts
The NFT collection includes an extended 4K edition of The Lord of the Rings: The Fellowship of the Ring film, interactive menus, and augmented reality (AR) collectibles.There are 10,000 NFTs in the Premiere Mystery Edition collection, which comes with navigation menus based on one of the movie’s three central locations: The Shire, Rivendell and the Mines of Moria.The 999 NFTs in Premiere Epic Edition include all three locations and additional image galleries.The Lord of the Rings franchise has been experiencing a resurgence in popularity on the back of the most expensive TV series ever made, “The Rings of Power,” a prequel to the epic film trilogy.The Ethereum-compatible Eluvio blockchain has grabbed the attention of some of the biggest names in the media and entertainment industry, including Fox Corporation and Metro Goldwin Mayer.
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