InvestiFi Brings Digital Investing to Illiana Financial

Investing platform InvestiFi has announced a partnership with Illinois-based credit union Illiana Financial.

The partnership will enable Illiana Financial’s 25,000 members to access InvestiFi’s digital investing offerings via Illiana Financial’s online portal.

Founded in 2020, InvestiFi made its Finovate debut at FinovateFall 2022 as CryptoFi.

Digital investing platform InvestiFi has teamed up with Illiana Financial to bring new digital investing options to the credit union’s members—from directly within the institution’s online banking portal. The partnership will enable the credit union’s 25,000 members to trade and invest in more than 8,500 stocks and exchange-traded funds (ETFs), and more than 25 cryptocurrencies. Members will also be able to use the solution to create guided investment portfolios, and take advantage of financial educational resources to help them make better decisions on their investments.

“Investing shouldn’t be intimidating or complicated. Our platform is designed to remove traditional barriers and make investing accessible, informed, and safe,” InvestiFi CEO and Co-Founder Kian Sarreshteh said. “By embedding our solution into Illiana Financial’s online banking platform, we are enabling their members to seamlessly manage their finances and investments side-by-side, creating a holistic financial experience.” Sarreshteh cited research from Cornerstone Advisors that indicated that retail investors prefer to use platforms that are integrated within their banking apps, which Sarreshteh said “reflected a strong demand for convenience and trust in a single, unified interface.”

InvestiFi’s digital investing technology integrates into existing digital banking platforms to enable investors to buy and sell stocks, ETFs, funds, and cryptocurrencies directly from their checking accounts. This helps keep deposits inside the credit union’s or community bank’s ecosystem rather than going to an external party. In this way, InvestiFi helps credit unions and community banks deepen engagement with accountholders by becoming a more integral part of members’ financial lives for years to come.

“We are committed to supporting our members at every stage of their financial journey. Integrating InvestiFi’s investing solutions is a natural progression in how we serve our community, offering safe, secure, and straightforward ways for members to engage with the market,” Illiana Financial CEO Jim Henmuller said. “With this new digital investing partnership, we are confident the credit union will continue to innovate, providing modern tools that truly empower every member to take control of their financial futures.”

Illiana Financial was organized in 1936 by a small group of Illinois Bell Telephone Company workers. Today, the institution has four locations: Calumet City, Chicago Heights, Naperville, and Bourbonnais, and more than $278 million in total assets.

Launched in 2021 as CryptoFi—an embedded crypto trading solution for credit unions and community banks—the company pivoted in 2022 to develop a stocks, ETFs, and robo advisory offering in the wake of the FTX crisis. The company rebranded as InvestiFi in 2024, going live with three credit union partners. Picking up a fourth credit union partner later that year, the company also acquired a Broker Dealer, launched a wholly owned RIA, and introduced its stocks and ETFs product.

InvestiFi’s partnership with Illiana Financial comes shortly after the Chicago, Illinois-based fintech announced that it had teamed up with Ocala Community Credit Union (OCCU) to enable its 2,900 members in Central Florida to trade and hold cryptocurrencies. Serving Ocala, Belleview, Silver Springs, Anthony, Dunnellon, Marion Oaks, Ocklawaha, and Marion County, OCCU is InvestiFi’s first partner in Florida. Established in 1953, OCCU has total assets of $51 million.

“We are thrilled to have joined forces with InvestiFi to offer our members crypto investment directly from checking,” Ocala Community Credit Union CEO Steven Nazaruk said. “We are looking forward to rolling InvestiFi’s crypto solution out to our members as an investment tool for them and a way for OCCU to attract new members.”

Photo by energepic.com

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